Walmart Picture Requirements: What You Need to Know

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Team Dresma
September 8, 2025
2
min read
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If you’re a seller on Walmart, you’ve probably come to the conclusion that getting your products approved for sale is a bit like a game of roulette. While some sellers get their products listed with no problem, others have their listings rejected multiple times before they’re finally approved.

If you’re still having problems getting your products listed on Walmart, there could be one simple reason: you aren’t meeting the retailer’s picture requirements.

Here’s what you need to know about Walmart’s picture requirements so that you can make sure your photos are up to scratch and get your products listed in no time!

  • The photo should be clear and professional looking. If you use a smartphone camera instead of an actual camera, it’s important that the quality isn’t grainy or blurry.

  • No additional accessories, that are not part of the actual item, should be displayed.

  • The images cannot violate Walmart’s Trust and Safety standards.

  • For product images with zoom capability, images should be in 4:3 portrait format, and at least 1500 x 2000 px.

  • For product images with no zoom capability, images should be in 4:3 portrait format, and at least 600 x 800 px.

  • Only use photos taken by yourself or someone authorized by you (such as family members). If someone else took the picture, get permission from them first before using it in your listing.
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FAQs

Want clarity? Learn more about Walmart’s photo requirements.

What are the minimum Walmart image requirements for product listings?

Walmart requires at least two images per product listing. All images must be professionally lit, in focus, and photographed — no placeholders. For the primary image, Walmart mandates a seamless white background (RGB 255,255,255), a frontal view of the product, and prohibits graphics, text overlays, watermarks, or logos. Additional images can show the item in context or rotated, but still must maintain professionalism.

What technical file specifications does Walmart enforce for product images?

According to Walmart’s content policy: 1. File formats allowed: JPEG, PNG, or BMP 2. Maximum file size: 5 MB per image 3. Minimum recommended resolution: 1,000 × 1,000 pixels for zoom functionality. Walmart

Are there special image requirements for fashion (apparel) listings on Walmart?

Yes — for apparel and accessories like shoes, watches, and jewelry, Walmart now requires a 3:4 portrait aspect ratio (i.e., images taller than they are wide). Additionally, fashion images must maintain high quality (e.g., professional lighting) and comply with Walmart’s broader image policies.

Why shouldn’t I include watermarks, text, or logos on my main product image?

Walmart’s policy forbids using graphics, text overlays, logos, or watermarks on the primary image because they obscure the product and may be rejected. These elements can distract buyers, dilute brand clarity, and violate Walmart’s style guidelines for clean, product-focused visuals.

What happens if my images don’t meet Walmart’s quality standards?

If your images do not comply: 1. Your listing may fail Walmart’s content quality review and be rejected or unpublished 2. Sub‑standard or misformatted images (e.g., wrong aspect ratio) can lead to image distortion or cause Walmart to require reuploads 3. Poorly lit or blurry images could reduce buyer confidence, hurting conversion rates

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