What Is Walmart Product Photography?

Walmart product photography is the process of capturing high-quality, accurate images of products specifically for Walmart’s marketplace. The goal is to present the product clearly — which includes showing its true color, texture, and features — so customers can make confident purchase decisions. These images often include multiple angles, to replicate how the product looks in real life.

Great product photos can make or break a sale: customers rely heavily on images to judge a product’s suitability. On Walmart, strong visuals help sellers differentiate their listings, reduce returns, and ultimately drive higher conversions. High-quality photos help build trust — if a product looks real, clear, and detailed, shoppers are more likely to buy.

Walmart has strict image requirements: 1. Minimum of two images per listing 2. Primary image must be on a seamless white background (RGB 255, 255, 255) 3. Images must be in focus, professionally lit, and accurately represent the product 4. The product should be centered and take up a large portion of the frame (to avoid too much empty space) 5. No watermarks, logos, text overlays, or graphics on the main image

Yes — while the main image needs to be clean and white, Walmart allows “additional background images” that can show the product in a contextual or lifestyle setting. These types of photos help demonstrate how a product works, highlight features, and create emotional connection with buyers.

Post-processing is key to professionalism: 1. Use tools to correct color, clean up dust, and refine the background so it’s pure white 2. Avoid over‑editing — keep images realistic so they accurately represent the product 3. Make sure lighting is balanced (not too harsh or shadowy) to showcase texture and true color