An Amazon product listing is essentially your product's presentation page on the platform. It includes everything from the title and bullet points to images, description, and pricing. Think of it as your product's resume—it needs to make a strong first impression

Unlike the A9 algorithm, which focused more on SEO and paid advertisements reign supreme, Amazon's A10 algorithm is primarily focused on sales potential and customer experience. This means your optimization efforts should focus on conversion rather than just visibility

You need to conduct audit of your listings. Do a proper keyword research which helps you in creating strong product titles and descriptions. High-quality Amazon product photos and videos.

Before uploading a video, keep these technical requirements in mind. Ensure you own the copyright to the video content. Use high-quality resolution (minimum 1280 × 720, ideally 1080p). Maintain a 16:9 aspect ratio. Record with an RGB color profile (300 DPI preferred, 72 DPI acceptable). Use approved file formats: MP4 or MOV. File size should be less than 5 GB. Duration of the video (recommended by Amazon) should be between 30 seconds to 2 minutes. Provide a high-quality PNG or JPEG thumbnail. Frame rate should be 23.976, 24, 25, 29.97, 29.98, or 30 fps. Bitrate should be 1 Mbps or higher. Codec should be H.264 or H.265

For sellers adding products for the first time, you need to follow these steps. Firstly, log in to Seller Central. Go to inventory and add product. Search for an existing product or create a new listing. Fill in all required information using the optimization techniques. Set your price and quantity. Publish your listing. New listings generally take 24-48 hours to fully index in Amazon's search