A million new sellers are getting onboarded with Amazon each year, so staying unique for your brand in this crowded marketplace is a necessity. One of the most important components in capturing a shopper’s attention is the Amazon hero image which is the first impression that your product makes.
The product hero image can be considered as your product’s digital display board. It is what makes shoppers stop scrolling and nudges them towards purchase.
If you are willing to maximize its potential then your hero image must meet Amazon image requirements, narrate your product’s story, and pay attention to hero image best practices.
According to Amazon's own data, listings with high-quality, optimized images enjoy significantly higher conversion rates.
When it comes to Amazon shoppers, you are dealing with visual buyers. In the majority of cases, they decide to click “Add to Cart” or move on and browse for more products. This is mostly dependent on how the Amazon main image looks.
An effectual product hero image does three things:
You need to follow the right Amazon hero image guidelines to make all this happen.
To ensure consistency and clarity across the platform, Amazon has strict main image guidelines:
Once you understand and implement these Amazon image requirements, it makes sure that your product stays biddable and competitive.
Read further and together let’s explore hero image best practices to uplift visibility and conversions:
Use photos that do not lack good lighting and high resolution. The photos should showcase your product clearly. Make sure that the background is not cluttered and the focus is sharp. Also, follow the required Amazon hero image size to ensure quality across all devices.
You cannot use props and angles matter. Slight tilts or 3D renderings (that are in accordance with Amazon main image requirements) can add a life-like experience and uplift the shopping experience.
Some products tend to disappear against white backgrounds. Adjusting shadows and lighting strategically can improve contrast while staying compliant.
Use the hero image generator and run split testing to see which image is driving more engagement and conversions. Small changes in angles, lighting, or framing can make a vast difference.
The majority of shoppers use their mobile phones to shop. Make sure that your product hero image is visible in smaller sizes.
Let’s browse through a few Amazon hero image examples from top-selling products:
Each brand follows Amazon hero image guidelines while narrating an engaging visual story.
The main image brings users in, whereas Amazon Posts helps deepen the engagement. You need to ensure the images being used in your posts also follow Amazon product photo size requirements and are in alignment with the aesthetics of your product hero image.
Amazon posts best practices are responsible for building trust and increasing session time for a brand.
The process of creating a perfect Amazon main image can be resource-intensive. A hero image generator, offered by Dresma, can simplify the process. Dresma assists your brand in producing compliant, conversion-worthy images instantly, with the ability to scale effortlessly across your product catalog.
You now are very well aware of the powerful sales asset, that is, Amazon hero image. Adhering to Amazon main image guidelines, improving performance, and using split testing will gradually increase your click-through rate and conversion rate.
You need to smartly invest in the right visuals, leverage a hero image generator (if needed), and follow the mentioned Amazon hero image tops to make sure your brand stands unique in the marketplace. I hope you are now ready to upgrade your product hero image, get in touch with Dresma. We’re here to help you in every step of scaling your Amazon success with high-converting visuals.
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