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How to Create the Perfect Amazon Hero Image to Improve Sales: Amazon Image Requirements

26th Mar 2022
3 mins

A million new sellers are getting onboarded with Amazon each year, so staying unique for your brand in this crowded marketplace is a necessity. One of the most important components in capturing a shopper’s attention is the Amazon hero image which is the first impression that your product makes.

The product hero image can be considered as your product’s digital display board. It is what makes shoppers stop scrolling and nudges them towards purchase.

If you are willing to maximize its potential then your hero image must meet Amazon image requirements, narrate your product’s story, and pay attention to hero image best practices.

Why Does Your Amazon Hero Image Matter? 

According to Amazon's own data, listings with high-quality, optimized images enjoy significantly higher conversion rates.

When it comes to Amazon shoppers, you are dealing with visual buyers. In the majority of cases, they decide to click “Add to Cart” or move on and browse for more products. This is mostly dependent on how the Amazon main image looks. 

An effectual product hero image does three things:

  • Grabbing attention in search results

  • Provides information about value and key features at a glance

  • Instigates action by motivating clicks and purchases

You need to follow the right Amazon hero image guidelines to make all this happen.

Amazon Main Image Requirements You Must Follow

amazon product image guidelines

To ensure consistency and clarity across the platform, Amazon has strict main image guidelines: 

  1. Background: Must be pure white (RGB 255,255,255).

  2. Image Format: JPEG (.jpg) is preferred. PNG, TIFF, or GIF are also accepted.

  3. Image Size: Minimum 1000 pixels on the longest side for the zoom feature; the recommended size is 2000 pixels or higher.

  4. File Size: Must not exceed 10MB. Compress images to under 400KB for faster loading.

  5. Product Framing: The product must fill 85% or more of the image frame.

  6. No distractions: No logos, watermarks, props, or text overlays.

Once you understand and implement these Amazon image requirements, it makes sure that your product stays biddable and competitive. 

amazon main image requirements

Amazon Hero Image Tips to Optimize for Clicks

Read further and together let’s explore hero image best practices to uplift visibility and conversions:

1. High Resolution & Clean Composition

Use photos that do not lack good lighting and high resolution. The photos should showcase your product clearly. Make sure that the background is not cluttered and the focus is sharp. Also, follow the required Amazon hero image size to ensure quality across all devices. 

2. Add Depth Without Breaking the Rules

You cannot use props and angles matter. Slight tilts or 3D renderings (that are in accordance with Amazon main image requirements) can add a life-like experience and uplift the shopping experience.

3. Contrast for Visibility

Some products tend to disappear against white backgrounds. Adjusting shadows and lighting strategically can improve contrast while staying compliant. 

4. A/B Testing Your Hero Image

Use the hero image generator and run split testing to see which image is driving more engagement and conversions. Small changes in angles, lighting, or framing can make a vast difference. 

5. Mobile Optimization

The majority of shoppers use their mobile phones to shop. Make sure that your product hero image is visible in smaller sizes. 

product hero image

Real Amazon Hero Image Examples & What You Can Learn

Let’s browse through a few Amazon hero image examples from top-selling products:

  • A vitamin brand often uses sharp focus, front-facing angles, and bright colors to make its brand stand unique in the crowded marketplace.

  • A kitchen appliance listing makes sure that the product is slightly tilted resulting in clarity and maximum space.

  • A skincare brand makes sure that all the light-colored bottles are precisely outlined with shadows for clear visibility.

Each brand follows Amazon hero image guidelines while narrating an engaging visual story.

Beyond the Hero Image: Amazon Posts Best Practices

The main image brings users in, whereas Amazon Posts helps deepen the engagement. You need to ensure the images being used in your posts also follow Amazon product photo size requirements and are in alignment with the aesthetics of your product hero image. 

  • Maintain brand consistency

  • Use lifestyle visuals

  • Highlight benefits visually

Amazon posts best practices are responsible for building trust and increasing session time for a brand. 

Need Help? Use an AI Hero Image Generator

The process of creating a perfect Amazon main image can be resource-intensive. A hero image generator, offered by Dresma, can simplify the process. Dresma assists your brand in producing compliant, conversion-worthy images instantly, with the ability to scale effortlessly across your product catalog. 

Final Thoughts

You now are very well aware of the powerful sales asset, that is, Amazon hero image. Adhering to Amazon main image guidelines, improving performance, and using split testing will gradually increase your click-through rate and conversion rate. 

You need to smartly invest in the right visuals, leverage a hero image generator (if needed), and follow the mentioned Amazon hero image tops to make sure your brand stands unique in the marketplace. I hope you are now ready to upgrade your product hero image, get in touch with Dresma. We’re here to help you in every step of scaling your Amazon success with high-converting visuals.

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