AI content creation workflows to support India's largest marketplace

About the Client

Home to millions of sellers and premium brands, Flipkart is India's largest marketplace. Consumers can choose between various product categories, including lifestyle, electronics, and more. With an ever-growing product catalog, the platform wanted a flexible and cost effective way to keep product content consistent, engaging, and market-ready

Key Challenges

High Content Volume

The marketplace holds over 1 million product images. They were challenged to keep up with the pace of creating lifestyle images, infographics, and videos at scale

Escalating Costs

They explored traditional photoshoots and design services, which resulted in inflated content creation budgets, particularly for their premium brands

Delayed Time-to-Market

Standard workflows stretched timelines, ultimately slowing down product launches and limiting the marketplaces’ ability to keep up with the trend

Brand Consistency Issues

Maintaining uniformity also became a task in product presentation across product categories and marketing channels

The Dresma Solution

To get control over these hurdles, the marketplace collaborated with Dresma to build custom AI workflows for speed, accuracy, scalability, and premium quality in their product catalogs

The AI Content Creation Workflows Built for Flipkart Include:

An End to End Intelligent Workflow

A custom, automated pipeline to produce professional-grade outputs within minutes, eliminating the need for manual editing or photoshoot

Catalog Sanitization

Our catalog monitoring tool ensures every seller image meets Flipkart’s strict size, dimension, and aspect-ratio specifications and automatically detects anomalies and makes the fixes without human intervention

Image Enhancement

The image enhancement workflow converts plain product images into lifestyle visuals contextual to the product and suitable for premium catalog presentation

Background Detection +Add / Swap

Our background detection and product-segmentation pipeline extracts the product from the source image and composites it onto standardized or custom backgrounds optimized for Flipkart guidelines

Scale & Impact

Over the past year, our platform has processed 600,000+ images for Flipkart. Based on average manual editing and QC times, this automation equates to a time saving of approximately 40,000+ man-hours, delivering faster go-to-market timelines ( new SKUs launched within minutes against hours and days) and significant operational cost reduction (approx 41%)

dresma with flipkart impact on growth of flipkart

See What We Created

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Conclusion

By adapting Dresma’s custom AI content creation workflows into its operations, India’s largest marketplace re-evaluated the process of building and managing large-scale eCommerce product catalogs.The marketplace has positioned itself to deliver consistent and engaging experiences due to faster turnaround times, reduced costs, and enhanced content quality. Learn More about how Dresma can help you streamline your production pipeline and build custom AI content creation workflows for scale and efficiency

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