Building an Entire Visual Identity — From Zero to Launch in 30 Days
The Brief: Brand Launch in 30 Days
Toucan Toes approached Dresma with a bold goal: Build and launch their entire ecommerce presence—complete with product listings, lifestyle images, banners, and videos—in less than one month
Their requirements included:
- A complete visual identity for the entire website
- High-quality product listing images for all SKUs
- Lifestyle imagery that reflects their brand personality
- Homepage banners, videos, and creative assets to engage new buyers
- A consistent brand language across all content
- Rapid turnaround without compromising visual excellence
In short: they needed an end-to-end visual production engine—fast
How Dresma Got Involved
Defining the Brand Language
We began by immersing ourselves in Toucan Toes’ vision, ICP, and aesthetic direction. Combining this with data-backed visual insights from our platform, we shaped:
- A color rich, playful creative direction
- A tone tailored for youthful buyers
- Reference boards for product angles, lighting, backgrounds, and lifestyle settings
This became the foundation for all content production
Result: The entire website’s visual ecosystem was built in under 30 days, ready for launch
Your Data-Backed Mood board, Built in Seconds
Stop guessing. Start creating with visuals proven to perform in your category
Turn insights into instantly usable creatives
Dresma’s AI-powered mood board generator scans top-performing visuals across Amazon, Instagram, and your competitors. It curates a board tailored to your brand, giving you instant creative direction rooted in data—not guesswork
Discover trending content styles driving engagement in your category
Mood boards are personalized to your brand identity and guidelines
Every idea is backed by performance data, so you design content that converts