Elevating Tiannia Barnes' Niche Footwear Brand with AI Content Creation
The Brief: Brand Content that resonates
Tiannia Barnes came looking for a solution that can replace the current set of freelance content creators they had as they were not able to consistently meet the brand language in their creatives nor ramp content production
Their requirements included:
- A centralized repository for all their brand assets
- High-quality product listing images for all SKUs
- Lifestyle imagery that reflects their brand personality on Amazon
- Homepage banners, videos, and creative assets to engage new buyers
In short: they needed a seamless workflow management system for content production
How Dresma Got Involved
We began by immersing ourselves in understanding the vision, ICP, and aesthetic direction for the brand both on their website as well as on Amazon. Combining this with data-backed visual insights from our platform, we shaped:
- A vision board for their listing and creative images
- A visual tone tailored for bold, chic working women - their ICP
- In in depth study of how high value items are perceived on Amazon and what journeys the brand’s potential customer base there is likely to take
This became the foundation for all content production
Result: Quick launch of store front on Amazon as well as website revamp with consistent brand language
Your Data-Backed Mood board, Built in Seconds
Stop guessing. Start creating with visuals proven to perform in your category
Turn insights into instantly usable creatives
Dresma’s AI-powered mood board generator scans top-performing visuals across Amazon, Instagram, and your competitors. It curates a board tailored to your brand, giving you instant creative direction rooted in data—not guesswork
Discover trending content styles driving engagement in your category
Mood boards are personalized to your brand identity and guidelines
Every idea is backed by performance data, so you design content that converts