Home Design Replaces Traditional Photography Workflows with Dresma’ AI Workflows
The Brief: Quick and Cost Effective Visuals
This furniture brand required innovative AI solutions to up their game in visual content creation while balancing costs and time as they increased their footprint across the US market
Their requirements included:
- A shoot workflow that could be scaled across warehouses
- High-quality product listing images for all SKUs
- Lifestyle imagery that reflects their brand on various marketplaces including Amazon and Wayfair
In short: they needed a solution for content production at scale
Where Dresma Made the Difference?
In the process of improvising their approach, Home Design collaborated with Dresma to first adopt a shoot at source approach -all their products photos were captured on our DoMyShoot.mobile app in their warehouses.
Here’s how this reshaped their eCommerce workflow and content flow:
- The workflow enabled Home Design to react proactively to market demands. They were able to introduce new products with minimal delays and hence stayed ahead of the competition
- Equipped with speed in visual design and content creation, Home Design was able to scale its operations smoothly. This expansion facilitated new sales channels and markets
This became the foundation for all content production
Result: Streamlined workflow for an optimized approach to content creation
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