Koskii

Koskii X Dresma 

Dresma’s Gen AI Solutions Assisted This Fashion Brand to Deliver 10,000 Images Within 5 Days

Koskii is an Indian wear fashion brand working in the women’s clothing space, like lehengas, sarees, fusion ensembles, and more. 

The brand is concerned about fashion, quality, and affordable Indian wear. The name Koskii means ‘girl’ in the Navayati language. This brand is perfect for young women looking for quirky Indian wear for occasions. 

Koskii sells its products online through its official website, marketplaces (like Amazon), and offline stores all over India. 

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Koskii faced a challenge in meeting creative deadlines. Manual editing and insufficient resources to handle large volumes resulted in a slowdown of the digital content workflow. This impacted their ability to capitalize on seasonal trends. 

Scaling Struggles

Koskii wanted to scale their ecommerce workflow. Their product volume increased, and they couldn’t risk delays or extra effort. They faced limitations when it came to using software or manpower. They would have stagnant growth without efficient custom technology solutions to manage their content flow. 

Amazon Aversion‍

Creating a marketplace-compliant product visual was a challenge. Marketplace guidelines required specific formats, background specifications, and correct product placement. 

Dresma came up with its custom solutions (powered by Gen AI) to assist Koskii in scaling its production of product visuals: 

Rapid Processing for Swift Expansion

Dresma’s automated content creation eliminated lengthy manual edits. Image delivery was done within hours, which enables Koskii to launch products faster. 

Aligned and Scalable Process ‍

Our creative platform turned out to be an effortless one for Koskii. With Dresma’s digital content workflow, Koskii was able to handle large SKUs without any hurdles. A guaranteed compliance with marketplaces’ strict guidelines was achieved. 

Consistent Brand Image with Creative Branding Solutions

Dresma assisted Koskii in maintaining a consistent brand identity across all channels. Our creative branding solutions made sure that all the product visuals stayed aligned with Koskii’s modern yet traditional style.  

Considerable Turnaround Speed‍

Koskii saw a reduction from weeks to 5-6 days in TAT. This enabled Koskii to launch products in a faster manner, keeping up with the trends as well. 

Expandability & High-Volume Processing‍

Dresma delivered 10,000 product visuals in a week, and hence, Koskii was able to achieve massive scalability. This showcased their ability to manage high-volume content flow seamlessly. 

Ready Visuals for Social Media ‍

Apart from delivering marketplace-compliant product visuals, Dresma served them with professional-quality social media content as well. This enabled Koskii to expand its brand engagement through other channels. 

Koskii collaborated with Dresma through Amazon Karigar with a tight deadline. Our custom solutions were able to meet their expectations by delivering all their requirements within a week or so. 

More importantly, we helped Koskii optimize their digital content workflow and scale their eCommerce workflow with efficiency. 

“We needed to swiftly go live on Amazon Karigar with our products and required around 10,000 images following Amazon Guidelines. Thankfully, Dresma came to our aid, and we achieved our deadline while still producing top-notch photographs. Great images delivered quickly.”

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