Home Design

Home Design X Dresma

Furniture Brand Replaces Traditional Photography Workflows with Dresma’s Gen AI Solutions

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Home Design is a premium furniture brand in the US. It specializes in producing high-quality furniture for homes. They commenced their operations in Malaysia with a commitment to deliver exceptional products and to expand their market presence. Home Design required innovative AI solutions to up their game in visual content creation while balancing costs and time. 

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Home Design struggled while trying to achieve dynamic and diverse furniture imagery for their brand: 

Budgetary Limitations

Traditional photoshoots proved to be draining their financial resources. As soon as a product was launched, the costs escalated.

Time-to-Market Lags

The tiresome process of shaping the final content through traditional methods stretched over 6 weeks. Eventually, this became the major reason for time-to-market lags. 

Scaling Restrictions

The struggle to scale visual content strategy, particularly for lifestyle imagery, was real. This challenge required extensive coordination and resources, too. 

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In the process of improvising their approach, Home Design collaborated with Dresma. They adapted the transformative power of Dresma’s mobile app – DoMyShoot. Here’s how it reshaped their ecommerce workflow and content flow: 

Economical Content Creation

By swapping traditional photography for AI product photography, Home Design was able to cut costs and invest strategically in other resources. 

Rapid Processing for Swift Expansion

The expedited workflow enabled Home Design to react proactively to market demands. They were able to introduce new products with minimal delays and hence stayed ahead of the competition. 

Aligned and Scalable Process 

Equipped with speed in visual design and content creation, Home Design was able to scale its operations smoothly. This expansion facilitated new sales channels and markets. 

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The implementation of DoMyShoot yielded remarkable results for Home Design:

Seamless Content Creation

Dresma, being an all-in-one solution, resolved the complexity of multiple tools and services. Dresma provided Home Design with visual marketing and content creation. This simplified their ecommerce workflow and enhanced their efficiency. 

Quick Delivery and Measurable ROI

Home Design experienced a rapid content delivery, with rich assets like lifestyle imagery and infographics generation. Within 48 hours, they were able to get their content ready to grow in this fast-paced market. 

Guided Brilliance

With AI product photography using the DoMyShoot mobile app, Home Design was able to conduct guided photoshoots without any hurdles.  Instant furniture imagery in alignment with their specific needs, smoothened their process from shoot to showcase. 

AI-Enhanced Creativity

Advanced AI content optimization algorithms, which Dresma provided, Home Design was able to breathe new life into their product visuals. Visual design enhancements upped the quality of their content and captivated their audiences. 

To sum it up, the collaboration between Home Design and Dresma was a game-changer. By adapting the innovative approach (AI solutions) to fix their visual content strategy, they were able to set themselves apart from the competition. They’re not just keeping up with the Joneses—they’re leading the pack.