BeepKart

BeepKart X Dresma 

Dresma Assisted BeepKart Scale Its Content Creation Workflow by Delivering 75,000+ Images

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BeepKart is an all-inclusive online platform for buying and selling used two-wheelers. The company has built a growing business in Bengaluru, India. It was looking to expand its business across India. Its growth is backed by a successful Series A funding round of $9 million, led by Vertex Ventures South East Asia and India. BeepKart’s goal is to create a transparent and product-led journey for both sellers and buyers. 

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Keeping aside the success story, BeepKart faced numerous challenges in upgrading its ecommerce workflow for visual content creation: 

Scaling Restrictions

‍The traditional photography process couldn’t keep up with their growing product range. Ultimately, it created a bottleneck in content creation. This decelerated the content flow of bringing new products to market. 

Time-to-Market Lags

The manual process of photographing and editing product images resulted in a TAT of 5-8 days. All this resulted in a delay of launches and updates, making it a task to leverage timely sales opportunities. 

Inconsistency Across Locations

With photos being shot at various locations, BeepKart struggled to maintain consistency in visual design. This resulted in undermining their brand image and customer trust. 

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Dresma introduced AI content creation and visual marketing solutions that ultimately help BeepKart in the transformation of the product photography process: 

Seamless Workflow 

Dresma’s AI solutions replaced the traditional setup for BeepKart. A reduction of turnaround time to just 14 hours took place. A faster workflow for image delivery allowed BeepKart to enlist new products quickly, improving sales velocity. 

Economical Content Creation

BeepKart was able to cut down on costs by 70%. By eliminating the requirement for expensive studio shoots by professional photographers, Dresma made professional-quality visual content strategy accessible and affordable. 

Consistent Quality 

Dresma made sure that the brand identity stayed intact across the entire product line. The photos followed marketplace guidelines and reduced the friction in the ecommerce workflow. Now, BeepKart processes 12,000 to 15,000 images per month with ease. 

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75,000+ product photographs delivered‍

Dresma assisted BeepKart in delivering over 75,000 product images, and that too within 24 hours of shooting. It was 5x more cost-efficient and time-efficient.

Time reduced to 300 images every 24 hours‍

Turnaround time was cut by 80%, with final images delivered within hours instead of days.

70% cost reduction‍

BeepKart was able to achieve significant cost savings, making their AI content optimization efforts scalable as compared to their previous efforts.

Improved quality of product photos‍

Higher-quality images resulted in a boosted conversion rate. This proved to be a cost-effective solution and elevated visual marketing results.

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Hope this case study will work as a blueprint for other Indian startups looking to scale efficiently. By integrating Dresma’s AI solutions into their ecommerce workflow, BeepKart was able to achieve speed, scale, and consistency without compromising on quality. 

Dresma is glad that they contributed to scaling BeepKart’s visual content strategy, improving content flow, and optimizing content creation at scale.

“We have been working with Dresma for over a year now, and its photography solution, DoMyShoot, has been a wonderful companion in our growth journey. Thanks to getting high-quality photos in a short time frame, we have been able to expand our reach.

Moreover, the support that the Dresma team offers in implementing their solution has made our product photography workflow smoother and more scalable. We look forward to expanding our partnership with DoMyShoot more aggressively.”
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— Abhishek Saraf, Co-Founder & COO

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