Bazillilon Dreams

Disney Merchandise X Dresma 

10X Revenue Growth in Five Months with Dresma’s Visual Content Creation Workflows

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Bazillion Dreams, headed by Lou Menditto, is an officially licensed manufacturer of Disney merchandise. The company is one of the largest US retailers. With their cross-channel approach on both their official website and marketplaces (Amazon and Shopify), the company required a more scalable plan for their content creation and visual design that would keep up with their flourishing business operations.

Key Challenges

The path of traditional product photography and design assistance became financially unviable. With the introduction of a new product or color diversity, new costs were added, which made it difficult to maintain a harmonious visual content strategy.

Time-to-Market Lags‍

The content creation workflow banked on studios, designers, and listing services, elongating the whole process to 6-8 weeks. This setback limited the quickness of the product release process.

Scaling Restrictions‍

Extensive coordination was required while working on the expansion of visual content, such as lifestyle photos, infographics, and more. Disparities in quality posed hurdles in building a uniform brand presence across all the channels.

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Bazillion Dreams collaborated with Dresma to reconceptualize its visual content strategy by integrating AI solutions designed for speed, scalability, and automation. 

Aligned and Scalable Process ‍

Bazillion Dreams was able to streamline the visual content creation process via AI workflow automation. It eliminated the need to ship its products to the studio. Product visuals were now created as soon as the product was ready. 

Economical Content Creation‍

By upgrading the content creation process from traditional to AI workflows, the company was able to accelerate the production of AI visuals while lowering costs. This enabled the company to scale with sustainability. 

Rapid Processing for Swift Expansion‍

Dresma’s AI-generated visual content enabled Lou’s team to enter new markets rapidly while maintaining brand consistency across all the existing channels. 

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Seamless Content Creation‍

Dresma’s all-in-one platform swapped various tools and service providers, offering a central point for visual design and execution. 

Empowered Teams ‍

With Dresma’s mobile app, DoMyShoot, Bazillion Dreams was now able to run a guided content creation workflow on-site. This saved weeks of coordination and money, too! 

Quick Delivery and Measurable ROI‍

Instead of sitting tight for 6-8 weeks, Bazillion Dreams was now able to generate A+ content, infographics, and AI visuals in under 48 hours. This swiftness directly empowered a 10X revenue increase within 5 months. 

AI-Enhanced Creativity‍

Dresma’s solution produces AI-generated visual content uninterruptedly. Their content aligns with trending styles, making sure that the fresh updates align with each other across channels. A strong visual content strategy backed by AI has strengthened brand competitiveness and measurable business ROI. 

The collaboration of Bazillion Dreams and Dresma has turned out to be a success. By adapting AI workflow automation into its content creation process, the company was able to overcome budget constraints, time restrictions, and scalability challenges.

With enterprise-grade creative solutions and a future-oriented visual content strategy, Bazillion Dreams is now positioned for long-term success and eCommerce industry leadership in the competitive market. 

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