Amazon More

Amazon More X Dresma 

Enhancing In-Store Visual Content Creation with Dresma

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One of the leading eCommerce platforms in India, Amazon More offers an array of products to customers across categories like FMCG, fresh produce, and electronic appliances. 

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Amazon More faced a lot of hurdles before adapting to Dresma’s AI solutions: 

Coordination and Logistics Issues 

The whole process of capturing and delivering various product visuals to the cataloging team turned out to be a nightmare. There was a lack of coordination. This increased time and effort resulted in issues with logistics for bulky products. 

Inconsistency in Visual Quality 

Since the setup kept changing while photographing the products, it resulted in inconsistency, hurting the content flow across the product catalog. 

SKU Naming

It was a challenge to maintain consistency while handling a large number of SKUs. The accurate product naming conventions were a challenge and led to major confusion for customers and internal teams.  

Compliance with Cataloging Guidelines

Amazon More faced a backlash while keeping up with the cataloging guidelines. It was difficult for them to meet these standards without a streamlined digital content workflow. 

Collaboration between Amazon More and Dresma to build custom technology solutions that aligned with their ecommerce workflow ensured catalog compliance. 

Equipping In-Store Staff for Product Photography

Dresma’s creative platform – DoMyShoot mobile app, turned out to be of great help when it came to capturing professional-quality product images by just using a smartphone. Amazon More was free from shipping products for photography, making the whole process faster and more cost-effective. 

AI-Powered Consistency Across Product Catalog

Dresma’s automated content creation tools helped Amazon More with background removal, AI background generation, and other enhancements. This resulted in consistent quality across all SKUs, regardless of the location or the process of capturing the product visuals. 

Pre-Configured Workflow for Seamless Adherence

Dresma’s custom solutions helped Amazon More leverage a pre-configured digital content workflow. All the visuals followed the strict marketplace guidelines. They were able to speed up their content flow with minimal post-production efforts. 

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Quick Turnaround

Product visuals were delivered within 24 hours. This enabled Amazon More with faster new launches or catalog updates.

High-Quality Images

Dresma’s creative branding solutions made sure that there was consistency and professional imagery across the product catalog.

Scalability

The solution helped in scaling by capturing product images for any volumes or types of SKUs without disruption. 

The collaboration between Amazon More and Dresma helped them overcome their in-store visual creation challenges with AI-powered and custom solutions. All we provided Amazon More was with automated content creation and streamlined content flow. Amazon More is now able to achieve faster TAT, brand consistency in their visuals, and a smoother path to market. 

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