Small business owners and indie business runners often run into some problems when trying to run an online store by themselves. One such problem is the creation of great product listings.
They worry about how to create them and what kind of content to add so that they perform well and bring in the big bucks. Well, if you have such a worry, then fret not.
Today, we are going to teach you how to create amazing marketplace listings using everyday content about your products. At the end of this guide, you will be confident about making such listings with ease.
Most small business owners don’t realize that they have a lot of content at hand that they can use to create great listings. This content is naturally collected over time when dealing with procurement, testing, and shipping of goods.
Let me walk you through some content that you may have on hand, but didn’t think about using.
And other things. You can use all of that to extract information and use it in your product listings. After all, people do look for specific things when shopping, and the more information they get, the better the choices they can make.
You can use what you already have by taking pictures and running them through an online image to text converter. The converter will extract the text and save you a ton of manual work as well as time.
As for pictures of the product, you can put them in the product image gallery to show your customers what it looks like in reality. This creates more confidence in the buyer and makes them more likely to commit to the purchase.
Now that you have some data from the pictures and content you had, it's time to edit it and make it marketplace-ready. Now, a lot of the data won’t be useful as is. You will have to edit it or supplement it with other data to make it work.
Customers like clarity and completeness in product descriptions, so you have to write them well. Here are a few examples of what you can do.
And it really depends on what kind of products you are selling to know how accurate a description is. So, you can add a lot more than that list.
For example, tech products like a CPU, a GPU, or a smartphone will have a huge list of specifications compared to something like a lawnmower. So, be sure to include the specifics and be accurate. Don’t include any generalizations or estimations.
A marketplace listing serves two major functions: converting customers (i.e., having them buy the product) and as a funnel to attract more traffic. A listing that brings in no traffic is useless because nobody would visit it, and it would fail in conversions.
To ensure that your listing appears in search results, you must add SEO-ready keywords that search engines can pick up. Typically, your product’s name itself will be a keyword, but you can adjust some long-tail keywords to rank higher for specific queries.
For example, if you are selling an electric kettle, some long-tail keywords for it will be:
And other such terms that specify either a feature or use of the product. It will also help you if you write a little bit of copy in the product description, highlighting its benefits, uses, and specialties.
Make it a point to include warranty information and any guarantees that help reduce the risk for the customer. This is also a search query, i.e., “[product name] with warranty.” This can help you get more customers through because such a copy naturally incorporates user queries that can help you rank your listing in the SERPs.
No matter how good your listing is, it will be useless if your customers can’t read or understand it. That’s why your listing should have good formatting and understandable vocabulary. That way, anyone can read it and obtain the knowledge it is meant to provide.
The most important part here is to aid your customer by formatting the content to be readable. So, you have to do things like:
You will find that good formatting results in a great user experience. This makes your marketplace listing more effective at converting people into buying customers.
One of the core aspects of any type of listing is to verify and double-check everything before publishing it. Publishing an erroneous product description or the wrong pictures can paint an awful image of your brand.
It leads to distrust and makes the customers unwilling to buy from you. That’s why it is critical that you verify your design, images, and content before posting it.
Here are a few checklist items you should always verify:
If you can just take a quick look at these, you can be pretty sure that your listing is good to go.
So, there you have it, the complete guide to turning everyday content into marketplace-ready listings professionally. By following this guide, not only will you be more productive, but your listings will also generate a lot of traffic and conversions. The great thing is that none of these steps is particularly difficult. You just need some dedication and discipline to do them perfectly. So, go out there, post epic listings, and make yourself proud.
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