Are you also one of those sellers who want to showcase their brand as stylish, minimal, and perfect? You want to showcase the variety of products (clothing, food, cosmetics, and books) in a very surreal manner, but fail to do so.
With the introduction of online shopping in the 90s, and until now, there have been several changes in the rising demands. One of them is the need for high-quality visuals to set your brand apart.
There are different types of photography according to the different types of products. One of them is flat lay photography, which makes your brand look voguish!
To explain you in a very simple language: A bird’s eye view of products arranged on a flat surface is what we call a flat lay photography. You want to showcase your product in a thematic manner? Go for flay lay!
Flay lay product photography is all about being cost-effective while photographing clothing, skincare, tech accessories, or electronics.
Here’s how to create compelling flat lay images that resonate with your audience and align with eCommerce standards:
Initially, you should be well aware of the shoot’s purpose: For instance, will you be posting this on your socials, or will you use it to promote a new product line?
Brand storytelling is all dependent on the flat lay background you choose. So, this is what I suggest:
Choosing the props that complement your hero product is a must. Some options include:
Pro tip: You should always keep a balance. Using an odd number of props and various sizes helps to create a visual effect.
Flat lay photos look out-of-the-box when everything feels intentional.
Try layout compositions like:
Layering can be beneficial as it adds depth to flat lay photography. For instance, placing a book over a vintage newspaper.
Lighting makes or breaks your flat lay shot.
Please note: Do not use both in one frame.
Conducting clothing photography at home, a combination of daylight and a clean flat surface, can be surprisingly effective.
I highly recommend using a tripod, which can make your life super easy when it comes to a stable shot!
Tips for sharper flat lay photos:
Being a fashion brand or a small business owner, you must be pondering over “how to do flat lay clothing photography at home?” Here’s your cheat sheet:
Being an eCommerce seller is a task! I get you here. You are manually managing product photos for every platform (Amazon, Walmart, Shopify, etc.)
Dresma’s AI helps you:
Just take a top-down photo of your product and let the platform do the rest!
Need inspiration? Try these setups:
Let each image reflect your brand’s personality!
Flat lay photography in itself is an art. It helps you in bringing your product to life, building brand recognition, and increasing conversions. With perfect lighting, and using proper AI tools like Dresma, even beginners can create engaging visuals.
Ready to transform your product shots?
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