Packshot Photography For Your Online Store

If you want to showcase your products with clean, studio-quality images, packshot photography is your getaway. It is important to understand the science and art behind packshot photography
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what is packshot photography

About Packshot Photography

Let’s discuss “What is Packshot Photography?” – A specialized form of product photography that is focused on detailing the product images for clarity. Call it pack shots or photo packshots, these are being used across eCommerce platforms, catalogs, and advertisements to accurately display your products in front of customers

Types of Packshot Photography

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3D Packshot Photography: Represents your product in a three-dimensional way for an interactive experience for your customer
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Close-up Packshot: Get detailed shots of product features and packaging
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360-degree Packshot: Let’s show your customer the product view from all angles
types of packshot photography
packshot photography in a studio setup

Essential Equipment for Packshot Photography

A packshot photographer uses these to stand out in product packshot photography:
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A mirrorless camera with manual settings or a DSLR
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Tripod for focused shots
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Capturing detailed close-ups using a macro or zoom lens
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LED lighting for soft shadows and to avoid harsh reflections
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Frequently asked questions

What equipment do I need for packshot photography? 
A DSLR or mirrorless camera with manual settings, a tripod, and soft lighting is recommended.
How important is the background in a pack shot?
Very important — a plain white background is standard because it keeps the customer’s attention on the product.
Can I use a smartphone for packshot photography?
Yes, with proper lighting and apps, smartphones can be effective for simple pack shots.
How important is post-processing?
Post-processing enhances image quality and cleans up imperfections, but should maintain product realism.
How important is post-processing in packshot photography?
Post-processing can be important in packshot photography to adjust color balance, exposure, and other aspects of the image. However, it's important to avoid over-editing, which can create unrealistic expectations for the product