Guide 2025: Pinterest Ad Sizes

Guide 2025: Pinterest Ad Sizes

Wondering why some Pinterest ads get attention and while others don’t? Pinterest ad sizes and formats are the secret sauce, my friend.

We are listing down everything you need to know about Pinterest dimensions, from standard pin sizes to collection ad specs.

Understanding Pinterest Ad Formats and Their Dimensions

Understanding Pinterest Ad Formats and Their Dimensions

Pinterest has various ad formats to cater to a variety of marketing needs. Come, let’s read further and explore the recommended Pinterest post sizes: 

Standard Ads (Promoted Pins)

These ads blend naturally with organic content in users' feeds.

  • Recommended Pinterest pin size: 1000 x 1500 pixels
  • Aspect ratio: 2:3 (vertical)
  • File size limit: 20MB
  • Supported formats: BMP, JPEG, PNG, TIFF, WEBP
  • Best for: Brand awareness and driving website traffic

Video Ads

Video content helps tell your story more dynamically.

  • Resolution: Between 240p and 1080p
  • Aspect ratio options:
    • Square (1:1)
    • Vertical (2:3)
  • File size limit: Up to 2GB
  • Duration: 4 seconds – 15 minutes (shorter videos typically perform better)
  • Supported formats: MP4, MOV, M4V

Carousel Ads

Perfect for showcasing multiple products or telling a sequential story.

  • Pinterest dimensions per image: 1000 x 1500 pixels
  • Aspect ratio: 2:3
  • Number of images: 2 to 5 per carousel
  • Best for: Product galleries and step-by-step tutorials

Shopping Ads

Direct product promotion linked to your store's catalog.

  • Pinterest pin size: 1000 x 1500 pixels
  • Aspect ratio: 2:3
  • Automatically pulls from product feed

Collection Ads

Feature a primary image with smaller supporting images.

  • Hero image size: 1000 x 1500 pixels
  • Secondary images: Minimum 300 x 300 pixels
  • Best for: Showcasing product collections or lifestyle setups

Story (Idea) Ads

Multi-page format for more involved content.

  • Recommended Pinterest post size: 1080 x 1920 pixels
  • Aspect ratio: 9:16
  • Maximum pages: 20
  • Best for: Tutorials, DIY projects, and recipes

Pinterest Cover Photo Size and Other Special Formats

Pinterest Cover Photo Size and Other Special Formats

When creating a Pinterest profile or board, you'll also need to know the proper Pinterest cover photo size:

  • Profile cover images: 800 x 450 pixels
  • Board cover images: 800 x 800 pixels (displays as 222 x 150 pixels)

Optimizing Your Pinterest Ad Specs for Success

Optimizing Your Pinterest Ad Specs for Success

Creating visually appealing content with the right Pinterest dimensions is just the first step. Here's how to maximize your ad performance:

Use High-Quality Visuals

  • Ensure all images are sharp, high-resolution, and well-lit
  • Avoid pixelation or cluttered designs
  • Alt text should include relevant secondary keywords for better SEO

Keep Text Minimal & Readable

  • Text overlays should be concise and easy to read
  • Ensure text contrasts well against the background
  • Remember: most users will view your content on mobile devices

Maintain Brand Consistency

  • Use your logo, brand colors, and fonts
  • Create a recognizable aesthetic across all pins
  • Consistency strengthens brand recognition

Mobile-First Design

  • Design with vertical viewing in mind (most Pinterest users browse on mobile)
  • Stick to recommended Pinterest ad specs: 2:3 and 9:16 aspect ratios work best
  • Test how your pins display on different devices

Create Engaging Copy

  • Use clear, action-oriented language in titles
  • Include relevant keywords for Pinterest SEO
  • Keep descriptions informative but concise

Universal Pinterest Dimensions for Multiple Ad Types

Universal Pinterest Dimensions for Multiple Ad Types

To simplify your design process, these Pinterest ad sizes work across multiple placements:

  • 1000 x 1500 pixels (2:3): Works for Standard, Carousel, and Shopping Ads
  • 1080 x 1920 pixels (9:16): Ideal for Story (Idea) Ads
  • 1000 x 1000 pixels (1:1): Perfect for square Video and Carousel Ads

Why is this helpful? It reduces the need to create multiple versions of your ads while ensuring consistency across campaigns.

Testing and Optimizing Pinterest Ad Performance

Even with perfect Pinterest ad specs, there's always room for improvement:

  • Run A/B tests with different formats (image, video, carousel)
  • Track which Pinterest post sizes and formats drive the highest engagement
  • Monitor seasonal trends and align your content accordingly
  • Regularly update your Pinterest cover photo size to keep your profile fresh

Final Thoughts: Making the Most of Pinterest Ad Sizes

Understanding the correct Pinterest dimensions is essential for creating visually appealing, effective ads. By following these Pinterest ad specs and best practices, you'll create content that not only looks professional but also drives engagement and conversions.

Remember: the right Pinterest pin size is just the foundation. Combine proper dimensions with compelling visuals, strategic keywords, and regular testing to maximize your Pinterest marketing success.

Ready to create your next Pinterest ad? Start with the recommended 1000 x 1500 pixel size and watch your engagement grow!