Are you struggling to get your LinkedIn visuals just right? You're not alone. With constantly changing requirements and different display formats across devices, it's easy to miss the mark.
This comprehensive guide breaks down all the essential LinkedIn specs for 2025 - from profile photos to carousel ads and everything in between. Let's ensure your LinkedIn presence looks polished and professional on every screen.
1. LinkedIn Profile Image Specs: Make a Strong First Impression
Your profile elements are the first things people notice when visiting your page. Getting these specs right sets the foundation for a professional presence.
Profile Photo Size
Recommended size: 400 x 400 pixels (1:1 square ratio)
Maximum file size: 8MB
Supported formats: JPG, PNG
Pro tip: Center your face in the frame, as LinkedIn displays profile photos in a circle
LinkedIn Banner Dimensions
Recommended size: 1584 x 396 pixels (4:1 aspect ratio)
Maximum file size: 8MB
Supported formats: JPG, PNG
Display note: Appearance varies between desktop and mobile, so check both
A properly sized LinkedIn profile photo and banner help you maintain a consistent, professional image across all devices. When your images display correctly, you immediately appear more credible and put-together.
2. Company Page LinkedIn Specs
Building a company presence? These specs ensure your brand looks professional at every touchpoint.
Company Logo
Recommended size: 300 x 300 pixels (1:1 square ratio)
Maximum file size: 4MB
Supported formats: PNG, JPG
Best practice: Use a high-resolution version of your logo that remains clear at smaller sizes
Company Cover Image
Recommended size: 1128 x 191 pixels (~6:1 aspect ratio)
Maximum file size: 8MB
Supported formats: PNG, JPG
Content suggestion: Showcase your brand message, company culture, or current campaign
Life Tab Main Image
Recommended size: 1128 x 376 pixels (3:1 aspect ratio)
Maximum file size: 8MB
Supported formats: PNG, JPG
Purpose: Highlight workplace environment and company culture
Well-formatted company images build trust with potential clients and employees while maintaining brand consistency across the platform.
3. Feed Post Image Specs
Want your content to stand out in the feed? These LinkedIn specs ensure your posts look their best.
Single Image Post
Recommended size: 1200 x 627 pixels (1.91:1 aspect ratio)
Supported formats: JPG, PNG
Multiple Image Post
Each image: 1200 x 627 pixels (1.91:1 aspect ratio)
Properly sized feed images prevent awkward cropping and improve engagement rates. When your visuals look professional, people are more likely to stop scrolling and engage with your content.
4. LinkedIn Ad Specs: Maximize Your Campaign Performance
Are your LinkedIn ads underperforming? The problem might be as simple as incorrect image dimensions.
Single Image Ad
Recommended size: 1200 x 627 pixels (1.91:1 aspect ratio)
Supported formats: JPG, PNG
LinkedIn Carousel Ad Specs
Each card: 1080 x 1080 pixels (1:1 aspect ratio)
Number of cards: 2-10 per carousel
Supported formats: JPG, PNG
Video Ads
Minimum resolution: 256 x 144 pixels
Maximum resolution: 4096 x 2304 pixels
File size range: 75KB – 200MB
Supported format: MP4
Recommended length: Under 15 seconds for optimal engagement
Following LinkedIn ad specs ensures your creative assets appear correctly across different placements, preventing cropped text or blurry visuals that might harm your campaign's performance.
5. LinkedIn Event Image Size Requirements
Hosting an event? Make sure your promotional images grab attention.
LinkedIn Event Image Size
Recommended size: 1200 x 628 pixels (1.91:1 aspect ratio)
Supported formats: JPG, PNG
Design tip: Create a compelling cover image that communicates the event's value
Well-designed event images with the correct dimensions help create a strong first impression for potential attendees and maintain your brand's professional appearance.
6. Best Practices for All LinkedIn Images
No matter what type of content you're creating, these universal tips will help your LinkedIn visuals shine:
Use high-resolution images to maintain clarity (but stay within file size limits)
Preview your content on both desktop and mobile before publishing
Keep important text or visual elements away from the edges to prevent cropping
Maintain brand consistency with similar colors, fonts, and design styles
Optimize file sizes for faster loading without sacrificing quality
Why Following LinkedIn Specs Matters?
Taking the time to get your LinkedIn specs right pays off in several ways:
Better engagement: Properly formatted content gets more interactions
Brand consistency: Correct dimensions ensure your brand looks polished across devices
Improved campaign performance: Ads with proper specs deliver better results
Final Thoughts
LinkedIn specs might seem like a small detail, but they make a significant difference in how your personal brand or business appears on the platform. By following the guidelines in this comprehensive guide, you'll ensure your content looks professional and performs well across all devices and formats.
Remember to check your images on both mobile and desktop, maintain consistent branding, and stay updated on LinkedIn's specs as they occasionally change their requirements.
What aspect of LinkedIn's image requirements has been most challenging for you? Getting these details right is often the difference between content that converts and content that falls flat.
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