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Jewelry Product Photography That Sells

June 15, 2022
4 mins

As a jewelry seller, all you need to do is create high-converting jewelry photos for your digital storefront. Our services assist you in creating high-quality content that converts. We create content which is in compliance with marketplace standards of Amazon, Shopify, Etsy, or maybe your website. We will be providing you with detailed macro-shots and creative lifestyle visuals that will be in alignment with your brand aesthetics. 

What Is Jewelry Product Photography?

Product photography for jewelry is a specialized practice as it captures error-free and enhances jewelry images for commercial use. Jewelry photography is definitely very different from regular product photography as it captures details, lighting, and background choice. It displays the craftsmanship and luxury of every piece. 

Let’s take an example, a gleaming diamond ring or a maze-like handmade bracelet which is supposed to be shown into a virtual format that engages the customers and results in conversions. 

White background is one of the best backgrounds for jewelry photography


Why Jewelry Photography Is Different (and Difficult)?

Photographing jewelry comes with out-of-the-box challenges:

  • Reflective Surfaces: Light is reflected in the case of metals and gemstones

  • Tiny Details: Small details like engravings or gem cuts must be visible to the buyer.

  • Color Accuracy: It's a must for you to provide jewelry photos that have accurate hues of gold, silver, diamonds, and colored stones.

  • Focus and Sharpness: While taking macro shots, you need to have focus across the piece.

You need to have a specialized jewelry photography service by your side that can make a visible difference in the quality of your brand’s product listing. 

Classic black background is one of the best backgrounds for jewelry photography

How to Take Product Photos of Jewelry Like a Professional?

Many sellers ask, “How to take product photos of jewelry that look professional?” Here’s a step-by-step breakdown:

Various jewelry sellers ask, “How to take product photos of jewelry that look unique and studio-quality?”

So here I am, mentioning a step-by-step way to do it hassle-free: 

1. Prep the Jewelry

Make sure that your jewelry items are thoroughly cleaned. Use a microfiber cloth or jewelry cleaning solution to get rid of the fingerprints, dust particles, and oils that might be visible under high-res photography. 

2. Choose the Best Jewelry Background

Your choice of jewelry background plays a crucial role in how your product is perceived. Here are your best options: 

  • White Background: This is a highly recommended type of background for marketplaces. As it is simple and distraction-free.

  • Black Velvet: This type of background is best for highlighting diamonds and metallic textures.

  • Neutral Grey: This one provides depth without overpowering the product.

  • Lifestyle Backdrops: If you want something flawless for your website or social media, go for this one. I am talking about marble countertops, wood textures, or styled model shots. 

For you, the best background for jewelry photography is the one that brings out the product without competing for attention.

3. Set Up Professional Lighting

You must be aware that lighting is everything when it comes to the best jewelry photography. So, you use: 

  • Softboxes or diffused lighting must be used to reduce harsh reflections.

  • Reflectors so that you fill in shadows and illuminate gem facets.

  • Natural light, when controlled properly, can work wonders for softer tones.

Be cautious of direct flash as it can bounce reflections and create harsh hotspots.

4. Use the Right Equipment

  • Camera: A DSLR or mirrorless camera with a macro lens works best.

  • Tripod: Prevents blur and keeps focus steady.

  • Smartphone: If you’re using a phone, enable macro mode and lock focus manually.

If you are pondering how to take photos of jewelry with a smartphone, here’s an AI tool that can help you with auto-enhancement and professional editing features that mimic studio setups.

5. Frame and Focus

You need to focus on the main element and leave enough room around the piece for cropping and zooming. You need to see a variety of angles:

  • Top view

  • 45-degree angle

  • Close-up of gem details
  • Side profile for depth
Using people in background for jewelry photography


Post-Production: The Final Polish

Detailed post-processing is included in the best way to photograph jewelry. It also includes:

  • Background removal or enhancement

  • Shadow correction

  • Retouching dust or scratcheslabubu

  • Adjusting brightness, contrast, and saturation

Dresma’s AI tools can help in the automation of your existing workflow, saving you time while ensuring consistency across the product catalog. 


Using Bokeh as a background for jewelry photography


Real-World Examples: Best Jewelry Photography That Converts

Here are a few proven approaches to jewelry photography that drive engagement:

Example 1: White Background for Amazon

Clean, minimalist, and fully compliant with platform guidelines. Highlights every detail.

Example 2: Lifestyle Shots for Instagram

A styled ring on a hand holding a coffee mug or bracelet draped over a book cover adds emotion and relatability.

Example 3: Macro Focus for Fine Details

Close-up images revealing gemstone cuts, metal textures, or unique engravings build trust and showcase craftsmanship.

Each format serves a purpose. The trick is knowing when to use what.

Using cloth as a background for jewelry photography


Why the Jewelry Background Matters More Than You Think?

Your jewelry background isn’t just a visual layer; it communicates brand value. A consistent backdrop across all images builds visual identity, while poor background choices can distract and lower perceived product quality.

For marketplaces, white or light grey remains the best background for jewelry photography. For branding, think creatively. A backdrop that complements the color and emotion of the piece helps tell your brand story.

Best Way to Photograph Jewelry at Scale

If you're an eCommerce brand handling hundreds of SKUs, scaling quality content is key. Here’s how AI and automation can help:

  • Batch Uploading: Shoot multiple pieces in one session.

  • AI Retouching: Tools like Dresma's editor enhance, clean, and optimize images in minutes.

  • Background Generator: Change or remove backgrounds instantly with AI.

  • Consistency Checks: Ensure uniform shadows, lighting, and size ratios across all images.

This is truly the best way to photograph jewelry for fast-growing sellers.


Why Choose Our Jewelry Product Photography Service?

We offer a full-suite solution designed for eCommerce brands:

  • AI-powered background replacement

  • Batch image processing

  • Professional studio-level output

  • 24-48 hour turnaround

  • Platform-specific formats (Amazon, Etsy, Shopify)

With over 9 million eCommerce visuals created, we know how to make jewelry images work for you.

Ready to Elevate Your Jewelry Brand?

Whether you're just starting out or scaling fast, our jewelry product photography solutions help you stand out. From perfect jewelry backgrounds to final retouching, we’ve got you covered.

Book your free consultation or upload your first product to get started with high-impact visuals that convert.

 

 

Frequently asked questions

How do you photograph jewelry at home?
- Use a mirrorless DSLR camera - A tripod stand to avoid taking shaky images - Make sure your jewelry is well-lit - Set your camera in the correct aperture - Take a good snap from different angles
Which is the best lighting for jewelry photography?
Soft lighting is the best for jewelry photoshoots. You can diffuse artificial light to get the best-quality images.
How to photograph jewelry outside?
For shooting outside, make sure the sunlight is behind the camera and not in front of the camera. Also, avoid shooting in direct sunlight. You can choose a shaded area to take outdoor jewelry photoshoots.
How do you avoid reflection in jewelry photography?
Try placing a paper at the bottom and around your camera. This can help block reflections and bounce more light towards your subject.
How do you photograph jewelry on a white background?
Ensure you have lamps or your preferred artificial lights at the side and the top of your jewelry and all the other lights off. Place your camera directly in the front of your jewelry piece. Keep your product closer to the background to avoid shadows.