Next-gen technologies are disrupting entire industries at an impressive pace. Evolution through technology is a current trend, and the companies not adapting to the new changes will be left behind.
When used properly, the outcome through cutting-edge technology is not only disruptive but effective as well. So, to know more about it, we interviewed our CTO, Vicky Budhiraja, who has over 16+years of experience in various technology verticals including image, audio, and video processing.
Vicky Budhiraja, CTO, Dresma
Vicky leads Dresma’s technological advancements and is a driving force behind the company’s upcoming new service platform and the ongoing transformation of our core business of image post-production processes to meet and exceed heightened client demands. He likes to build powerful products that are not only innovative, but also impactful, and reach far and wide.
Here are some insights shared by our CTO during the interview on the evolving scenario resulting from the trending use of technology:
How is image processing evolving and what major changes do you see?
“The basic imaging processing techniques are still the same, but how decisions are made on which techniques to apply to particular images have evolved quite a lot. Primitive rule-based methods are being replaced by algorithms capable of learning to make decisions powered by neural network (NN) techniques. Now, the same NN based algorithms are evolving and Convolutional Neural Network (CNN) is being used and more recently, deep learning methods, which are more process-driven methods than pure algorithmic based.”
How are we equipping our services to handle the changes?
“The company is investing heavily in designing and development of the techniques that can drastically increase the efficiency and productivity of our post-processing team. We are also revamping our portal where customers can have a transparent view of the whole workflow. The platform also codifies all client instructions to help automate large parts of the Workflow. Finally, as soon as the instructions to modify/edit any image set is decided by the customer, the job is started even while the set of images are getting uploaded to our cloud. Internally, we even use ML and deep learning methods to perform activities like job assignment to the relevant artist, efficient sorting and copying of the images for that artist.”
How do our customers benefit from the changes in terms of ease of use and speed of the services?
“Customers will now have a birds-eye view of their jobs-in-progress using our platform which can be accessed through their desktops or mobile phones. They will handle all their business-related needs like invoicing and payments through the platform. From a speed of service perspective, our workflow enhancements and automation of post-processing tasks will dramatically cut down on turn around times and also increase our ability to handle very large volumes of images.”
Any plans to introduce more new technology in image processing?
“Imagery data is very big inherently and can become huge over a period of time. It not only consumes the space on the disks but also consumes a lot of network bandwidth, hence, increasing the dependency on the network throughput, cost to make these transfers on the cloud and time that goes into it. The company has plans to minimize the downloading and uploading steps at various stages of the capturing and editing process. The company will use ML and Deep learning methods to achieve the same. We will also start moving closer to helping out customers understand which images help them sell their products better.”
Where do you see Dresma in the next few years in terms of incorporating more technology-driven services?
“Dresma is now creating a lot of potential in its technology arm. The company will eventually grow from services to create a mature ML/AI/Imaging-based product(s) in the next few years. We will also expand from the post-processing of images to helping our customers capture better images.”